Studio 360 contacted me a few weeks back looking for an illustrator to rethink Uncle Sam for an upcoming radio/online feature.
Over the last few years, they have been doing some conceptual “redesign” projects: including redesigning Christmas, The Gay Flag, and most recently Valentine’s Day.
They have asked professional designers (Pentagram, worldstudio, Under Consideration) to take on the challenge of redesigning these icons and they also open up the challenge to their listeners.
In addition to redesigning Uncle Sam, they are also asking a singer/songwriter to redesign the national anthem. The end results of both these projects will air the weekend of the July 4th holiday.
I proposed that we make this a PSU Graphic Design project. If you are interested in participating in this project and are a PSU DESIGN STUDENT, we are meeting Monday the 7th at 11am in room 180 in the art annex to start working on this project.
Studio 360 is sending a sound engineer to document the process. All of the student’s work will be featured prominently on the Studio360 site and on June 21st, I am sitting down with Kurt Anderson (the host) in the WNYC NPR studios to do a final wrap up interview and to discuss the process with the students.
Justin and Colby have already gotten a jump on their investigation into the tangled world of Uncle Sam. Nicole is thinking pretty hard as well.
Let’s do this PSU!
- Source: Flickr / kateconsumption